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Experience Fragments

Purpose: Reuse designed, authored blocks across pages and channels, and know how XFs differ from synthetic includes.

Who this page is for

AudienceWhy it matters to you
All engineersReusable composed blocks

What an XF is

A mini-page (/content/experience-fragments/…) built with normal components, embedded into real pages by reference. Edits to the XF appear everywhere it is used — one authored source, many placements.

PropertyBehaviour
StructureA page-like tree with its own template
VariationsOne XF can hold web/channel variations sharing content
EmbeddingCore "Experience Fragment" component on pages
PublishingXF must be published like a page; embedding pages reference it live

XF vs alternatives

NeedUse
Same designed block on many pages, authored onceXF
Same *data* in many renderingsContent Fragment
Same component defaults everywhereTemplate initial content / policies
Shared header/footerTemplate structure (locked), not XF — unless authors must edit it

PHI example

The "Why choose PHI gold cover" band (icon trio + claims + CTA) appears on every plan page and in campaign landing pages. As an XF: marketing edits it once; publishing it updates all plan pages after dispatcher invalidation.

Engineering notes

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